Summer / Bosch — Major appliances
A motion adaptation from the campaign's product collection.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.standard · Tahboub Appliances
Tahboub Appliances — Summer
A coordinated summer campaign system for Bosch and Whirlpool appliance ranges, adapted across product families and digital formats.
ClientTahboub Appliances
My roleCampaign concept, art direction, graphic design, product composition, social/digital video execution and campaign management
The contribution.
- Campaign concept, art direction and visual system.
- Graphic design and product composition using supplied appliance imagery.
- Social and digital video adaptations.
- Campaign planning and management.
Bosch — product families and formats
Whirlpool — a complementary brand language
Campaign films
Motion adaptations extend the campaign across product families.
Video link coming soonSummer / Bosch — Small appliances
A motion adaptation from the campaign's product collection.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Video link coming soonSummer / Bosch — Floor care
A motion adaptation from the campaign's product collection.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Video link coming soonSummer / Whirlpool — Collection 01
A motion adaptation from the campaign's product collection.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Video link coming soonSummer / Whirlpool — Collection 02
A motion adaptation from the campaign's product collection.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.Credits & tools.
Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.