standard · Tahboub Appliances

Tahboub Appliances — Mother’s Day

A coordinated mother’s day campaign system for Bosch and Whirlpool appliance ranges, adapted across product families and digital formats.

ClientTahboub Appliances
My roleCampaign concept, art direction, graphic design, product composition, social/digital video execution and campaign management
Explore the work
Tahboub Appliances — Mother’s Day

The contribution.

  • Campaign concept, art direction and visual system.
  • Graphic design and product composition using supplied appliance imagery.
  • Social and digital video adaptations.
  • Campaign planning and management.

Bosch — product families and formats

Whirlpool — a complementary brand language

Campaign films

Motion adaptations extend the campaign across product families.

Mother’s Day / Bosch — OvensVideo link coming soon

Mother’s Day / Bosch — Ovens

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Mother’s Day / Bosch — Major appliancesVideo link coming soon

Mother’s Day / Bosch — Major appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Mother’s Day / Bosch — Small appliancesVideo link coming soon

Mother’s Day / Bosch — Small appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Mother’s Day / Bosch — Floor careVideo link coming soon

Mother’s Day / Bosch — Floor care

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Mother’s Day / Whirlpool — Built-in appliancesVideo link coming soon

Mother’s Day / Whirlpool — Built-in appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
Mother’s Day / Whirlpool — Major appliancesVideo link coming soon

Mother’s Day / Whirlpool — Major appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.

Credits & tools.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.

Continue exploring.

All Projects