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Tahboub Appliances — End-of-Year

A coordinated end-of-year campaign system for Bosch and Whirlpool appliance ranges, adapted across product families and digital formats.

ClientTahboub Appliances
My roleCampaign concept, art direction, graphic design, product composition, social/digital video execution and campaign management
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Tahboub Appliances — End-of-Year

The contribution.

  • Campaign concept, art direction and visual system.
  • Graphic design and product composition using supplied appliance imagery.
  • Social and digital video adaptations.
  • Campaign planning and management.

Bosch — product families and formats

Whirlpool — a complementary brand language

Campaign films

Motion adaptations extend the campaign across product families.

End-of-Year / Bosch — Coffee machinesVideo link coming soon

End-of-Year / Bosch — Coffee machines

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
End-of-Year / Bosch — Major appliancesVideo link coming soon

End-of-Year / Bosch — Major appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
End-of-Year / Bosch — Small appliancesVideo link coming soon

End-of-Year / Bosch — Small appliances

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
End-of-Year / Bosch — Floor careVideo link coming soon

End-of-Year / Bosch — Floor care

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.
End-of-Year / Whirlpool — End-of-year collectionVideo link coming soon

End-of-Year / Whirlpool — End-of-year collection

A motion adaptation from the campaign's product collection.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.

Credits & tools.

Source appliance photographs: manufacturers / suppliers. Campaign visual system, design and digital adaptations: Mosab Abu Khaled.

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