Let’s Talk I work across marketing, brand and creative production — connecting direction with hands-on execution. My architectural education informs the way I think about structure, space and experience.
Marketing leadership, campaign planning, budgets and reporting. Brand identities, marketing materials and aluminium catalogue. Property photography/video and AI-assisted visuals. Hakeem website structure, content, imagery and WordPress implementation.
Managed seven social platforms, campaign planning and budgets. Shopify theme, apps, products and TAB payment integration. Product-photo planning, retouching and composition; customer-service workflows. Affiliated Roushan WordPress updates, review integrations, direct booking and room-specific ordering with AI-assisted menu imagery.
Bosch and Whirlpool seasonal campaigns, concepts, creative assets, social and paid execution, budgets and reporting. Stakeholder approval support and Ramadan Roya TV/outdoor/digital activations. Extensive catalogue production, photography, content and research. The Wooden Factory complete identity; group/brand website structure, multilingual content and WordPress contribution.
PR and activity media, event photography and video, social publishing, paid campaigns and reporting. Schools launch campaign across outdoor, Roya TV, YouTube, Google, Facebook and Instagram. Filmed and edited the launch TV video. Registration guides and brochures from department-approved content.
Social-media creative and digital content; campaign ideas for language, cooking and educational courses. Paid Facebook and Instagram campaigns, publishing and reporting.
Z&Z Furniture and Z+ Chairs and Tables: product photography, catalogues, social and advertising. The Little Coach and Hiba Al-Sama: complete identities. Two distinct vocational-training awareness motion-graphic campaigns in Jordan for GIZ-related initiatives, delivered through intermediary partners rather than a direct GIZ commission. These are separate from Benaa. Missing portfolio media does not remove these from professional experience.
Strategy, concepts, content planning, paid advertising, budgets and reporting.
Identity systems, campaign artwork, editorial and print applications.
Product and architectural photography; filmmaking and editing with Final Cut Pro and Premiere.
WordPress and Shopify; structure, content, themes, apps and commerce integration.
Directed image and video generation, visual enhancement and creative development.
Photoshop, Illustrator, AutoCAD, Revit, 3ds Max, SketchUp and Lumion. After Effects: basic familiarity.
