The Wooden Factory — Brand to Digital Experience
A U.S.-focused kitchen and furniture brand translated into a website that connects inspiration, product discovery, samples and design consultation.
The contribution.
- Translated the Wooden Factory identity into the website experience.
- Developed the website structure, site tree, section hierarchy and content organization.
- Prepared content and selected imagery for kitchens, furniture, materials and hardware.
- Organized product categories and sample-related browsing.
- Contributed WordPress / Elementor implementation and ongoing support.
A brand ecosystem, not a standalone page.
The website connects to the identity, catalogue and sample materials I developed for The Wooden Factory. My contribution spans structure, content, imagery, brand translation and WordPress implementation support.
Three ways into the brand.
The original homepage presents design consultation, cabinet browsing and sample-door requests as distinct entry points.
The complete homepage.
The full archived page moves from inspiration and products to samples, consultation, manufacturing and contact. Open it to explore the complete sequence.
A story with a product context.
The About page joins the brand story to cabinetry, production and the customer experience.
Inspiration, then a closer look.
Two original kitchen-page states preserve both the initial selection and the expanded gallery. Different states are not treated as duplicate files.
Making a large range browsable.
Cabinet hardware and sample doors have separate category pages and filters, connecting product organization with browsing and selection.
Content architecture with a practical purpose.
The pages connect kitchen inspiration to material and hardware selection, sample requests, and design consultation.
A walkthrough of the archived website.
A desktop walkthrough follows the website's navigation and product-browsing experience.
The Wooden Factory — Website Walkthrough
Desktop walkthrough of The Wooden Factory website.
The archive and the live site.
Desktop captures preserved in September 2026 document this version of the website. Current live pages may differ from the version shown here.
Explore the live website.
Visit The Wooden FactoryThe original captures above document this presentation.
Visit The Wooden Factory
One connected brand.
Credits & tools.
Mosab Abu Khaled: brand identity, website structure, content, image selection, product/category organization and WordPress implementation/support. This case study does not claim sole coding of every e-commerce feature, authorship of all supplier product imagery, or furniture design. Undocumented collaborators and results are not invented.
WordPress · Elementor · Product and category content