An independent vocational-awareness campaign connecting graduates, workers and training opportunities through original scripts, a motion explainer, three live-action films and social content.
ClientBenaa
My roleConcept, script, motion graphics, collaborative filming, post-production and social campaign management
Campaign concept, narrative structure and full scriptwriting.
Complete explanatory motion graphics for the existing Benaa platform.
Live-action filming in collaboration with Abdelhamid Sayed Issa.
Editing and final post-production of the campaign films.
Facebook and Instagram campaign and content management.
Make the opportunity understandable.
The motion explainer follows a practical path: register, complete a profile, explore opportunities and discover training. Its script and visual explanation are Mosab's work; the interface belongs to the existing Benaa platform.
Selected frames from the edited films.
Benaa
Benaa — Platform Explainer
A scripted motion-graphics introduction to an existing vocational platform: registration, profile information, job opportunities and training. Mosab created the explanation and animation, not the underlying website.
Three stories, three starting points.
A graduate looking for direction. A worker waiting for an opportunity. A tradesperson developing a practical skill. Each story turns the broad vocational message into a specific human situation.
Selected frames from the edited films.
Video link coming soon
Benaa — After Graduation
A graduate moves through everyday working environments in a short awareness film about the transition from education to employment. The final filmed route is distinguished from the earlier script proposal.
Concept, script, editing and post-production: Mosab Abu Khaled. Filming: Mosab Abu Khaled and Abdelhamid Sayed Issa.
Video link coming soon
Benaa — From Waiting to Working
A worker waits, checks a phone and moves towards a construction job site. A concise narrative connecting opportunity with action, followed by the original platform call to action.
Concept, script, editing and post-production: Mosab Abu Khaled. Filming: Mosab Abu Khaled and Abdelhamid Sayed Issa.
Video link coming soon
Benaa — Developing Practical Skills
A practical-training story contrasting familiar manual plastering with instruction and machine-assisted work. Script, live-action production and editing turn the skills-development message into a short campaign film.
Concept, script, editing and post-production: Mosab Abu Khaled. Filming: Mosab Abu Khaled and Abdelhamid Sayed Issa.
The thinking before the frames.
The original Arabic documents show the written explainer and three live-action narrative proposals. The graduate scenario evolved before filming, so these pages are presented as script development, not as a claim that every proposed shot was executed.
Original script pages by Mosab Abu Khaled. Planning and final execution are distinguished.
One campaign, multiple entry points.
Film thumbnails speak to graduates, workers and practical-skills learners; a separate course announcement extends the message into social content. I also managed the Facebook and Instagram campaign and content.
Original Arabic campaign graphics. Historical calls to action, not current course availability.
Credits & tools.
Concept, script, editing and post-production: Mosab Abu Khaled. Filming: Mosab Abu Khaled and Abdelhamid Sayed Issa. Motion graphics and Facebook/Instagram campaign and content management: Mosab Abu Khaled. This is an independent Benaa project, not a claim of a direct GIZ commission. The platform/website was not built by Mosab. Campaign graphics are presented as communication design, not a blanket claim to underlying stock or supplied photographs.