Courts — Cash on Delivery / Campaign Concept
Three short creative directions for a proposed cash-on-delivery campaign. Campaign Concept / Unreleased — not an implemented campaign.
The contribution.
- Developed the cash-on-delivery campaign proposal.
- Created three short creative directions around sporting action.
- Connected the action-led openings to a consistent proposed call to action.
Campaign Concept / Unreleased
A proposed campaign, not a launched offer. The three films explore different sporting actions within a shared structure: an immediate visual hook, a heightened action moment, then the proposed “Order now / Pay on delivery” message. They are shown as creative development, without claims of implementation, campaign reach or commercial results.
Football / concept film
A football action develops into a burst of visual energy, followed by the proposed ordering message.
Courts COD — Football / Concept (Unreleased)
A football action develops into a burst of visual energy, followed by the proposed ordering message. Campaign Concept / Unreleased. Prepared as a proposal, not an implemented customer offer.
Football / selected sequence
Three unaltered frames from the concept export: opening, action and proposed message. Hosted video link to follow.
Sprint / concept film
A starting pose becomes a direct sprint toward the viewer before the campaign call to action.
Courts COD — Sprint / Concept (Unreleased)
A starting pose becomes a direct sprint toward the viewer before the campaign call to action. Campaign Concept / Unreleased. Prepared as a proposal, not an implemented customer offer.
Sprint / selected sequence
Three unaltered frames from the concept export: opening, action and proposed message. Hosted video link to follow.
Basketball / concept film
A turquoise court setting and a basketball move give the third direction a different colour and action rhythm.
Courts COD — Basketball / Concept (Unreleased)
A turquoise court setting and a basketball move give the third direction a different colour and action rhythm. Campaign Concept / Unreleased. Prepared as a proposal, not an implemented customer offer.
Basketball / selected sequence
Three unaltered frames from the concept export: opening, action and proposed message. Hosted video link to follow.
Explore the wider Courts work.
Credits & tools.
Creative proposal by Mosab Abu Khaled. This project was not launched. The displayed frames come from the original concept video exports, not separate photography. Portfolio publication as an unreleased concept was explicitly approved by Mosab.